Women’s nightwear maker ends licensing agreement with apparel supplier
Ted Baker, famous for its women’s nightwear line, has reportedly ended its licensing agreement with apparel supplier Intimas Group. This was made through mutual agreement.
The license agreement involved the deliveries of Ted Baker women’s nightwear, swimwear and other lingerie items. The stocking of products in several stores is scheduled to end by January next year. As of now, the autumn collection later this year will be delivered as usual.
Both parties have not released an official statement stating why they have opted to end the agreement. However, the presumption is that there’s no bad blood brewing between them.
Intimas Brand Director Jane Denereaz issued a short statement saying that the company had a great relationship with Ted Baker for the past four year which eventually helped promote the company profile throughout the period.
Global financial crisis has not spared both companies as Intimas reported a £1.65 million decline in revenues so far this year. As for Ted Baker, the wholesale sales fell to £34.4 million. The decline was also attributed to Ted Baker’s move to remove its merchandise from retailers they feel did not meet up with their standards of brand promotion.
